José Valcárcel

About

INFLUENCER/ FOOH CAMPAIGN
Desperados
 Production / Creative direction / Animation / 3D modeling / texturing / compositing / simulation

May. 2024

In this production, where I was entirely responsible, we created four pieces with different influencers in various fields, who shared the spotlight with an FOOH phenomenon.

I believe this proposal represents a new format within this creative trend, combining it with a personalized video in several shots, where the product, the influencer's profile, and the establishment are promoted, without losing the punch inherent to FOOH.



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